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Research ArticleOpen accessIn the keywordsPower Outage, Business Continuity and Businesses' Choices of Power Outage Mitigation MeasuresAli Asgary, Yeganeh Mousavi-JahromiProblem statement: Power outage has been mentioned as one of the most experienced and perceived risks by various types of businesses and organizations. Thus, reducing the impacts of power outage has become a key agenda in business continuity planning. Back-up or stand-by generators are among the most well known measures taken by power consumers to tackle the power outage problem. … …American Journal of Economics and Business Administration, Vol. 3, Issue 2 · 8 Apr 2011 · 7,678 accessesView PDFCite