Research ArticleOpen accessIn the keywordsTrade Promotions and Suppliers' Market PowerSandra Mottner, Steven H. Smith, T. J. OlneyProblem statement: Trade promotions provided to retailers from suppliers are not well understood and have not been consistently reported by manufacturers. Research about the phenomenon has consequently been limited and neither the trade nor government agencies fully understand the phenomenon and its implications. One implication is that some trade promotions (or trade allowances as they are also known) can pose … …American Journal of Economics and Business Administration, Vol. 3, Issue 3 · 19 Sep 2011 · 7,088 accessesView PDFCite