5 articles for “Digital Marketing”

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Research ArticleOpen accessIn the keywordsMarketing your Business School on Social Media: Analyzing Social Media Content for Adopting the Right StrategiesVikram Kumar, Ramakrishnan RamanMany Indian Business Schools and higher educational institutions have realized the importance of social media and the interactions in the social media platforms for branding their institution. Higher education institutions, specifically Indian Business Schools (B Schools) have been using the social media as a platform to connect to the prospective students, employers and alumni. With growing competition it has become … …Journal of Computer Science, Vol. 15, Issue 9 · 6 Sep 2019 · 8,553 accessesView PDF Cite

Research ArticleOpen accessIn the abstractInfluence of E-Service Quality Dimensions on Repurchase Intention for Digital Products: The Role of Satisfaction and Trust Among Young Consumers in Chattogram City, BangladeshMohammad Toufiqur Rahman, Ashfia Khan Ema, Muhammad Abdul AhadThis study aims to analyze the digital product marketplace in Chattogram, Bangladesh by investigating the influence of e-service quality dimensions, namely reliability, responsiveness, security, and convenience, on mobile-first young consumers' satisfaction, trust, and repurchase intention. Using repurchase intention as a primary indicator of digital loyalty, the study contributes to existing literature by considering theories such as the Expectancy-Confirmation Theory, Relationship … …Journal of Computer Science, Vol. 22, Issue 8 · 18 Aug 2026 · 1,642 accessesView PDF Cite

Research ArticleOpen accessIn the abstractA Sentiment-Aware Hybrid Ensemble Clustering Framework for Social Network Content Analysis and Community DiscoveryDhimesh Pravinbhai Parmar, Paresh TannaSocial media stages produce huge volumes of short, familiar, and sentiment-rich content that offerings significant encounter for community discovery and thematic analysis. Traditional clustering approach struggle with sparsity, noise, and limited surroundings information present in such texts. To address these limitations, this study introduces a sentiment-aware hybrid ensemble clustering framework designed openly for social network content analysis. The planned method … …Journal of Computer Science, Vol. 22, Issue 5 · 26 May 2026 · 1,271 accessesView PDF Cite

Research ArticleOpen accessIn the abstractAn On-line Analytical Processing (OLAP) Aggregation Function for Rising Aspects in Collaboration and Social NetworksWaqas Nawaz, Kifayat Ullah Khan, Muhammad Shoaib SiddiquiThe overwhelming usage of social and collaboration networks provides the opportunity to analyze evolution of relationships among individuals, like celebrities or co-authors. Discovering such phenomenon in large complex networks is non-trivial due to their large sizes. In this situation, the aggregation functions used in OLAP, are useful to analyze the summarized data. OLAP has successfully proven its worth on multidimensional … …Journal of Computer Science, Vol. 16, Issue 6 · 10 Jun 2020 · 7,120 accessesView PDF Cite

Review ArticleOpen accessIn the abstractFace Recognition as a Biometric ApplicationRelly Victoria Virgil PetrescuA facial recognition system is a technology capable of identifying or verifying a person from a digital image or a video frame from a video source. There are multiple methods in which facial recognition systems work, but in general, they work by comparing selected facial features from the given image with faces within a database. It is also described as … …Journal of Mechatronics and Robotics, Vol. 3, Issue 1 · 14 May 2019 · 18,781 accessesView PDF Cite