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Research ArticleOpen accessEvery word in the titleMeasuring three Demarketing Cases using Statistical MethodsEunice Lebogang Sesale, Mantepu Tshepo Mase Tshaba, Tshepo Matsose et al.This paper applies statistical measures to illustrate effects of 'demarketing' in three case studies. The first case involves a leading Internet café which had recently lost customers to rivals in the same trading environment. The second one involves a reputable Chicken farm that had also lost many clients. The third one involves a Catering services company that had lost some … …American Journal of Applied Sciences, Vol. 14, Issue 3 · 2 Mar 2017 · 7,275 accessesView PDF Cite

1 article for “Demarketing”