Research ArticleOpen accessIn the keywordsHuman Computer Interaction Approach in Developing Customer Relationship ManagementMohd H.N.M. Nasir, Mustaffa Kamal, Wan A.W. RozaliProblem statement: Many published studies have found that more than 50% of Customer Relationship Management (CRM) system implementations have failed due to the failure of system usability and does not fulfilled user expectation. This study presented the issues that contributed to the failures of CRM system and proposed a prototype of CRM system developed using Human Computer Interaction approaches in … …Journal of Computer Science, Vol. 4, Issue 7 · 31 Jul 2008 · 7,140 accessesView PDFCite
Research ArticleOpen accessIn the keywordsA Data Mining Technique to Find Optimal Customers for Beneficial Customer Relationship ManagementG. Babu, T. BhuvaneswariProblem statement: Modern companies and organizations are efficiently implementing a CRM strategy for managing a company interactions and relationships with customers. CRM systems have been developed and designed to support the areas of marketing, service process and sales. Many literature studies are available to preserve the customer relationship but small drawbacks occur in the existing methods. One method to maintain … …Journal of Computer Science, Vol. 8, Issue 1 · 1 Nov 2011 · 7,260 accessesView PDFCite
Literature ReviewOpen accessIn the abstractThe Role of Customer Relationship Management in the Airline IndustryDevasya AgarwalIn the status quo, airlines are unable to maximize profits, partly because of the lack of transformation in customer management over the decades. In this study, we inherently showcase a part of the reason that airlines are not heavily profitable and how it can be averted. This study employs a critical review method of literature and economic theory analysis to … …American Journal of Economics and Business Administration, Vol. 16, Issue 1 · 14 Oct 2024 · 10,727 accessesView PDFCite
Research ArticleOpen accessIn the abstractA NOVEL ARCHITECTURAL FRAMEWORK FOR AGGREGATED SUBSCRIBER PROFILEJagannadham Dulipala, P. SeethalakshmiSubscriber/User’s data in a Communication Service Provider’s (CSP) Environment spread across different "silo type" Network Elements (subscriber data sources) and systems such as Customer Relationship Management System (CRM), Home Location Register/Visitor Location Register (HLR/VLR), Home Subscriber Server (HSS), Policy Charging Rules Function (PCRF), Business Support System/Operation Support System (BSS/OSS). The proliferation of convergent telecom applications and value added services necessitates … …Journal of Computer Science, Vol. 10, Issue 3 · 29 Nov 2013 · 6,484 accessesView PDFCite
Research ArticleOpen accessIn the abstractBuilding an e-Government e-Trust InfrastructureHussein Al- Omari, Ahmed Al- OmariThis paper presents a Trust Model for e-Government implementation. In the first part of the paper, the trust definition from different points of view (psychology, philosophy, linguistic, sociology, and mathematics) was presented. Most people think that to build trust between the government and its customers or citizens, one must start by implementing IT Security and some kinds of Customer Relationship … …American Journal of Applied Sciences, Vol. 3, Issue 11 · 30 Nov 2006 · 7,281 accessesView PDFCite
Research ArticleOpen accessAll words, across the recordThe Impact of CRM on the Customer Satisfaction in Agricultural BankMohammad Ali Sarlak, Rasool Sanavi FardProblem statement: There is much research on this subject, but none of them is about the use of customer relationship management for boosting the bank customer satisfaction. While we have not any study about customer satisfaction in Agricultural Bank especially in Qom providence. Approach: The research method was applied one and from viewpoint of the process, was considered to be … …American Journal of Economics and Business Administration, Vol. 1, Issue 2 · 30 Jun 2009 · 8,179 accessesView PDFCite