2 articles for “Consumer Psychology”

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Research ArticleOpen accessIn the keywordsRealizing the Impact of Cognitive Dissonance in Predicting Consumer BehaviourAkhilesh Chandra Pandey, Mohit JamwalConsumer psychology has always been the centre of concern for the marketers from the old time and understanding the underlying aspects leads to effective decision making. The present study elicits the concept of post purchase cognitive dissonance in the consumers and embraces its implications in studying the consumer behaviour. A survey was conducted and well framed questionnaire was constructed covering … …Journal of Social Sciences, Vol. 12, Issue 1 · 1 Nov 2015 · 9,134 accessesView PDF Cite

Research ArticleOpen accessIn the keywordsPersonal and Psychological Factors-Does it Impact the Choice of Advertising Medium?Izian Idris, Mohd Shukri Ab Yajid, Ali KhatibiProblem statement: Advertising is a multidimensional phenomenon that has been studied in several disciplines. It is one of the most fascinating phenomena in modern capitalist markets. It is pervasive, perplexing, multidimensional and unfathomably rich. The effectiveness of advertising depends on both the quality of the product being advertised and the quality of the ad itself and also the media context … …Journal of Social Sciences, Vol. 5, Issue 2 · 30 Jun 2009 · 8,429 accessesView PDF Cite