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Research ArticleOpen accessEvery word in the titleThe Influence of Theme as Slot Machine Attribute on Casino Gamers Decision-MakingElizma Wannenburg, Tonie Drotsky, Johan De JagerWhen entering the casino gaming area, gamers are faced with hundreds of slot machines that vary in terms of themes, colours and sounds. Some gaming situations are characterized by low gamer involvement, but with considerable brand differences. Gamers visiting a casino have the option to play on various types of slot machines. Slot machine games range from single-bar to triple-bar … …American Journal of Applied Sciences, Vol. 10, Issue 7 · 2 Jul 2013 · 7,181 accessesView PDFCite