5 articles for “Brand Name”

Research ArticleOpen accessPhrase in the titleMulti-activity and Brand Name Local Products on an Island of the North Aegean, GreeceFotis Chatzitheodoridis, Ioannis Mountousis, Konstantinos Papanikolaou, Dimitrios TsilochristosThe present work refers to a research that took place on Limnos, an island found in North Aegean, the more northern islander region of Greek Archipelagos. In the frame of the research, the factors that shape and influence the rural growth of the island were studied. Via these factors, the structure of rural occupation, as well as the multi-activity phenomenon … …Journal of Social Sciences, Vol. 2, Issue 1 · 31 Mar 2006 · 7,822 accessesView PDF Cite

Research ArticleOpen accessIn the keywordsEffect of Timing Sequence of Brand Promotion in an Online Video-an Eye-Tracking StudyPrasun Gahlot, Surya Bahadur Thapa, Komal Suryavanshi et al.Embedded marketing in online videos has become a popular form of advertising. This study aims to examine the impact of visual attention due to different sequences of product placement by content creators in their videos on brand name, product name, and brand awareness. An experimental study was conducted to investigate the effect on the viewer's attention while viewing a video … …Journal of Computer Science, Vol. 19, Issue 1 · 7 Jan 2023 · 6,195 accessesView PDF Cite

Research ArticleOpen accessIn the abstractSentence Classification Using Attention Model for E-Commerce Product ReviewNagendra N, Chandra JThe importance of aspect extraction in text classification, particularly in the e-commerce sector. E-commerce platforms generate vast amounts of textual data, such as comments, product descriptions, and customer reviews, which contain valuable information about various aspects of products or services. Aspect extraction involves identifying and classifying individual traits or aspects mentioned in textual reviews to understand customer opinions, improve products, … …Journal of Computer Science, Vol. 20, Issue 5 · 28 Feb 2024 · 5,855 accessesView PDF Cite

Research ArticleOpen accessIn the abstractThe Importance of Product Innovation in Driving Brand Success: An Empirical Study on Automotive IndustryJalal HanayshaNowadays, business markets are characterized by high competition and therefore, reinforcing brand success is one of the challenging tasks for organizations. One of the key indicators of brand success appears in an organization’s ability to form strong brand equity. Previous literature reported that consumers form decisions based on their perceptions of added values and unique offerings of a brand. Among … …American Journal of Economics and Business Administration, Vol. 8, Issue 1 · 28 Mar 2016 · 8,827 accessesView PDF Cite

Research ArticleOpen accessIn the abstractREVISITING KUBLER-ROSS’S FIVE STAGES OF GRIEF: SOME COMMENTS ON THE IPHONE 5Weng Marc LimFollowing the recent launch of Apple’s fifth generation of the iPhone product line, this study specifically looks at the feedback from consumers who experience grief as a result of a let-down in anticipation. This study randomly extracts some useful consumer comments from online forums, reviews and Tumblr illustrations. From these findings, this study provides some comments on its possible implications … …Journal of Social Sciences, Vol. 9, Issue 1 · 29 Apr 2013 · 11,313 accessesView PDF Cite