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Research ArticleOpen accessIn the keywordsAn Analysis of Operationalization and Acceptability of Business to Business Transaction: A mixed Method ApproachYusuf Muhammad-Bashir Owolabi, Ahamed Kameel Mydin Meera, Gairuzazmi Mat Ghani et al.Business to business barter exchange is a form of transaction that is gaining popularity during the economic downtown despite the fact that money exchange supersede the traditional barter exchange due to a number of inherent problems it has. This study explores the operation and user’s acceptance of business to business barter exchange in Malaysia that has made barter exchange feasible … …American Journal of Applied Sciences, Vol. 9, Issue 9 · 30 Jul 2012 · 7,727 accessesView PDFCite