2 results for “B2C”

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Research ArticleOpen accessEvery word in the titleFactors Affecting the Selection of B2C E-Commerce Website in Vietnam: A Fuzzy AHP AnalysisQuang Hung Do, Duong Quang Khanh, Nguyen Thai SonThe burgeoning B2C e-commerce landscape in Vietnam necessitates a deeper understanding of customer selection criteria to ensure sustained satisfaction and trust. This study addresses this gap by employing a Fuzzy Analytic Hierarchy Process (FAHP) to evaluate B2C e-commerce platforms in Vietnam. The FAHP facilitates the identification of critical factors and sub-factors influencing online customer satisfaction and website selection. We leverage … …Journal of Computer Science, Vol. 21, Issue 1 · 24 Dec 2024 · 5,232 accessesView PDF Cite

Review ArticleOpen accessIn the keywordsE-Commerce Challenges, Definitions, Solutions and EvaluationYehia Helmy, Merna Ashraf, Laila AbdelhamidIn the e-commerce [business-to-consumer] domain, where the number of options is overwhelming. New enterprises must filter, prioritize and use important information efficiently in order to compete effectively and achieve a competitive advantage. There are numerous inventive solutions available to assist new firms in succeeding in the fast-paced worldwide expansion of e-commerce and overcoming these hurdles. This study examines the various … …Journal of Computer Science, Vol. 19, Issue 9 · 17 Aug 2023 · 6,498 accessesView PDF Cite