Research ArticleOpen accessPhrase in the titleTreks'n Rapids: Identifying Motivational Factors for Adventure SportsKshitij Saxena, A.K. DeyProblem statement: Treks’n Rapids, a leading adventure sports and human resource enrichment company in India, wanted to identify main motivational factors of attraction towards adventure sports among youths of National Capital Region. Objective was to improve the effectiveness of integrated marketing communications strategy. Adventure sports are categorized into four classes: (1) mountain sports; (2) extreme sports like bungee jumping and … …American Journal of Economics and Business Administration, Vol. 2, Issue 2 · 30 Jun 2010 · 7,683 accessesView PDFCite
Research ArticleOpen accessIn the abstractA Preliminary Study on Choosing Sports Tourism as a Leisure Time OptionMaura StancuProblem statement: It has long been acknowledged that, when speaking about sports tourism, we must consider, on one side, tourism-an economic and social phenomenon that is specific to modern civilization and on the other side sports-the most widely spread social phenomenon in the world. No other events had such a complex unfolding than sports events, and tourism had undoubtedly become … …Journal of Social Sciences, Vol. 7, Issue 3 · 18 Jul 2011 · 7,442 accessesView PDFCite