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106 articles for “Marketing”
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Research ArticleOpen accessIn the abstractNew Car Demand Modeling and Forecasting Using Bass Diffusion ModelZuhaimy Ismail, Noratikah AbuForecasting model of new product demand has been developed and applied to forecast new vehicle demand in Malaysia. Since the publication of the Bass model in 1969, innovation of new diffusion theory has sparked considerable research among marketing science scholars, operational researchers and mathematicians. The building of Bass diffusion model for forecasting new product within the Malaysian society is presented … …American Journal of Applied Sciences, Vol. 10, Issue 6 · 3 Jun 2013 · 7,337 accessesView PDFCite
Research ArticleOpen accessIn the abstractA STUDY ON NEW PRODUCT DEMAND FORECASTING BASED ON BASS DIFFUSION MODELZuhaimy Ismail, Noratikah AbuA forecasting model of new product demand has been developed and applied to forecast new vehicle demand in Malaysia. Since the publication of the Bass model in 1969, innovation of new diffusion theory has sparked considerable research among marketing science scholars, operational researchers and mathematicians. This study considers the Bass Model for forecasting the diffusion of new products or an … …Journal of Mathematics and Statistics, Vol. 9, Issue 2 · 29 Apr 2013 · 7,810 accessesView PDFCite
Research ArticleOpen accessIn the abstractA Price Hedging Model in Dynamic MarketKuo-Wei Lin, Kuang-Jung Tseng, Szu-Cheng ChengProblem statement: Pricing is a problem when a firm has to set a price for the first time. This happens when the firm develops or acquires a new product, introduces its regular product into a new distribution or geographical area, or enters bids on the new contract work. Many companies try to set the price to maximize current profits. They … …American Journal of Applied Sciences, Vol. 9, Issue 7 · 3 Aug 2012 · 6,941 accessesView PDFCite
Research ArticleOpen accessIn the abstractApplication of Value Chain Management to Longan IndustryApichat Sopadang, Korrakot Y. Tippayawong, Woramol ChaowarutLongan plays an important role as an economic fruit of Thailand because of its volume and size in markets, both domestic and aboard. It was generally known that serious problems were encountered in current longan production and sale, especially the increased production cost. To understand the overall situation clearly, longan’s supply chain was evaluated using the Supply Chain Operations Reference … …American Journal of Agricultural and Biological Sciences, Vol. 7, Issue 3 · 28 Jul 2012 · 14,368 accessesView PDFCite
Research ArticleOpen accessIn the abstractHome Stay Accommodation for Tourism Development in East Coast Economic RegionMd. Anowar Hossain Bhuiyan, Chamhuri Siwar, Shaharuddin Mohamad Ismail, Rabiul IslamProblem statement: Home stay program provided tourists multi ethnic life condition with cultural experiences and economic well beings for the local people. Malaysian home stay program differed from the other commercial home stay in the world. Home stay accommodation can create a scope to the local communities for active participation in tourism activities. Home stay accommodation might be a potential … …American Journal of Applied Sciences, Vol. 9, Issue 7 · 24 May 2012 · 8,119 accessesView PDFCite
Research ArticleOpen accessIn the abstractSolid State Fermentation of Mexican Oregano (Lippia Berlandieri Schauer) WastePaola Melendez-Renteria, Virginia Nevarez-Moorillon, R. Rodriguez-Herrera, Cristobal Noe AguilarProblem statement: Mexican oregano is recognized for their aromatic characteristics and flavor quality. Principal products obtained from the plant and marketing are the leaves and essential oil; however the extraction of the essential oil generates large amounts of agro industrial wastes; that can be used as support-substrates in Solid-State Fermentations (SSF). Approach: In this study a fungal bioprocess, as solid … …American Journal of Agricultural and Biological Sciences, Vol. 7, Issue 1 · 3 Mar 2012 · 8,480 accessesView PDFCite
Research ArticleOpen accessIn the abstractA Data Mining Technique to Find Optimal Customers for Beneficial Customer Relationship ManagementG. Babu, T. BhuvaneswariProblem statement: Modern companies and organizations are efficiently implementing a CRM strategy for managing a company interactions and relationships with customers. CRM systems have been developed and designed to support the areas of marketing, service process and sales. Many literature studies are available to preserve the customer relationship but small drawbacks occur in the existing methods. One method to maintain … …Journal of Computer Science, Vol. 8, Issue 1 · 1 Nov 2011 · 7,263 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Role of Government for Ecotourism Development: Focusing on East Coast Economic RegionMd. A.H. Bhuiyan, Chamhuri Siwar, Shaharuddin M. Ismail, Rabiul IslamProblem statement: This study explored the plans and strategies of government for ecotourism development in Malaysia as well as ECER. Government participation is necessary in developing economies where tourism planning and promotion tend to be controlled directly by governments. The ecotourism activity should have a strong focus on learning through interpretation of local ecosystems and cultural heritage. Malaysia has formulated … …Journal of Social Sciences, Vol. 7, Issue 4 · 14 Sep 2011 · 14,463 accessesView PDFCite
Research ArticleOpen accessIn the abstractConsensus Decision Making on Scale-Free Buyer NetworksSunantha Sodsee, Maytiyanin Komkhao, Phayung MeesadProblem statement: Due to a behavior of buyers effects to a growth of marketing, then a group of agreement of buyers and buyers’ behavior on eventually placing orders are investigating. Approach: In this study, a discrete-time consensus protocol for a scale-free buyer networks is proposed. Herein, an initial purchase intention of each buyer is defined to be active or non-active … …Journal of Computer Science, Vol. 7, Issue 10 · 8 Aug 2011 · 6,719 accessesView PDFCite
Research ArticleOpen accessIn the abstractIslamic Conceptualisation of Knowledge ManagementMuhamadul Bakir Hj. YaakubProblem statement: This study is an attempt to address "The Fundamental Theory of Knowledge Management" from Islamic point of views, to draw the notion of "Islamic Worldview" of knowledge, especially in terms of understanding its nature in the reality of knowledge society as a step toward conceptualizing "Islamic Knowledge Management" (IKM) as an answer to the uncertainty situation of contemporary … …American Journal of Economics and Business Administration, Vol. 3, Issue 2 · 27 May 2011 · 8,675 accessesView PDFCite