Research ArticleOpen accessIn the abstractGuerrilla Marketing Communication Tools and Ethical Problems in Guerilla AdvertisingCanan Ay, Pinar Aytekin, Sinan NardaliProblem statement: Companies attempt to reach private worlds of consumers and give them memorable experience with their brands by using guerrilla marketing tools. Guerrilla advertising, which is one of the guerrilla marketing tools, usually attracts the attention of consumers but sometimes irritates and annoys the consumers and even breaks the law. Approach: The study determined these ethical aspects by evaluating … …American Journal of Economics and Business Administration, Vol. 2, Issue 3 · 30 Sep 2010 · 22,513 accessesView PDFCite
Research ArticleOpen accessIn the abstractApproximation of Iteration Number for Gauss-Seidel Using Redlich-Kister PolynomialM. K. Hasan, J. Sulaiman, S. Ahmad et al.Problem statement: Development of mathematical models based on set of observed data plays a crucial role to describe and predict any phenomena in science, engineering and economics. Therefore, the main purpose of this study was to compare the efficiency of Arithmetic Mean (AM), Geometric Mean (GM) and Explicit Group (EG) iterative methods to solve system of linear equations via estimation … …American Journal of Applied Sciences, Vol. 7, Issue 7 · 31 Jul 2010 · 8,138 accessesView PDFCite
Research ArticleOpen accessIn the abstractReducing Broadcast Overhead Using Clustering Based Broadcast Mechanism in Mobile Ad Hoc NetworkN. Karthikeyan, V. Palanisamy, K. DuraiswamyProblem statement: Network wide broadcasting is an important function in Mobile Ad Hoc Networks (MANET), which attempts to deliver packets from a source node to all other nodes in the network. Broadcasting is often very useful for route discovery, naming, addressing and helping multicast operations in all kinds of networks. For designing broadcast protocols for ad hoc networks, one of … …Journal of Computer Science, Vol. 5, Issue 8 · 31 Aug 2009 · 7,031 accessesView PDFCite
Research ArticleOpen accessIn the abstractAcceleration of Image Processing Using New Color ModelMahdi Alshamasin, Riad Al-kasasbeh, A. Khraiwish et al.The theoretical outcomes and experimental results of new color model designed for accelerated image processing together with implementations of designed model to software of image processing are presented in the study. This model, as it will be shown below, may be used in modern real time video processing applications. The developed model allows to increase a speed of image processing … …American Journal of Applied Sciences, Vol. 6, Issue 5 · 31 May 2009 · 7,404 accessesView PDFCite
Research ArticleOpen accessIn the abstractArchitectural Review of Load Balancing Single System ImageB. S. Ahmed, K. Samsudin, A. R. RamliProblem statement: With the growing popularity of clustering application combined with apparent usability, the single system image is in the limelight and actively studied as an alternative solution for computational intensive applications as well as the platform for next evolutionary grid computing era. Approach: Existing researches in this field concentrated on various features of Single System Images like file system … …Journal of Computer Science, Vol. 4, Issue 9 · 30 Sep 2008 · 8,628 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Relationship between Exclusive-Or and the Unique Existential QuantifierM. A. Nabulsi, A. M. AbdallaProblem Statement: The efficiency of computer architecture design is affected by the components used. Establishing a relationship between exclusive-or (XOR) and the unique existential quantifier provides alternative system implementations. Approach: Applications of XOR and the unique existential quantifier were explained. Then, prepositional logic was used to establish the relationship between them. Results: Different quantified assertions with two variables that use … …Journal of Computer Science, Vol. 4, Issue 9 · 30 Sep 2008 · 7,471 accessesView PDFCite
Research ArticleOpen accessIn the abstractMathematical Attacks on RSA CryptosystemImad K. Salah, Abdullah Darwish, Saleh OqeiliIn this paper some of the most common attacks against Rivest, Shamir, and Adleman (RSA) cryptosystem are presented. We describe the integer factoring attacks, attacks on the underlying mathematical function, as well as attacks that exploit details in implementations of the algorithm. Algorithms for each type of attacks are developed and analyzed by their complexity, memory requirements and area of … …Journal of Computer Science, Vol. 2, Issue 8 · 31 Aug 2006 · 8,420 accessesView PDFCite
Research ArticleOpen accessIn the abstractEmpirical Analysis and Mathematical Representation of the Path Length Complexity in Binary Decision DiagramsA. Assi, P. W.C. Prasad, B. Mills, A. ElchouemiInformation about the distribution of path-lengths in a Binary Decision Diagrams (BDDs) representing Boolean functions is useful in determining the speed of hardware and software implementations of the circuit represented by these Boolean functions. This study presents expressions produced from an empirical analysis of a representative collection of Boolean functions. The Average Path Length (APL) and the Shortest Path Length … …Journal of Computer Science, Vol. 2, Issue 3 · 31 Mar 2006 · 6,814 accessesView PDFCite
Research ArticleOpen accessIn the abstractTaxonomically Clustering Organisms Based on the Profiles of Gene Sequences Using PCAE. Ramaraj, M. PunithavalliThe biological implications of bioinformatics can already be seen in various implementations. Biological taxonomy may seem like a simple science in which the biologists merely observe similarities among organisms and construct classifications according to those similarities[1], but it is not so simple. By applying data mining techniques on gene sequence database we can cluster the data to find interesting similarities … …Journal of Computer Science, Vol. 2, Issue 3 · 31 Mar 2006 · 6,746 accessesView PDFCite