Research ArticleOpen accessIn the abstractEVALUATION OF ASEAN MENTAL MODELS PATTERN OF WEB USER-CENTERED INTERFACE DESIGN USING EYE-TRACKING TECHNOLOGYAslina Baharum, Azizah JaafarThis study utilised eye-tracking technology to evaluate the results from the ASEAN mental model pattern of web object locations in a web user-centered interface design. Two experts and four volunteers participated in an eye-tracking experiment. The selected web object locations led to fewer fixations and participants found the target web objects faster. The eye-tracking data showed that users have clear … …Journal of Computer Science, Vol. 10, Issue 12 · 26 Dec 2014 · 8,532 accessesView PDFCite
Research ArticleOpen accessIn the abstractRecommendation Engine Formation Using Depth First Search and Genetic ApproachJ. S. Kanchana, S. SujathaThe requirement of online users in the website varies dynamically. The recommendation of web pages consisting of user expected information and data is performed by the online recommendation system. The recommendation engine must be self-adaptive and accurate. The existing algorithm uses Depth First Search (DFS) and bee's foraging approach to create navigation profiles by categorizing the current user activity. The … …Journal of Computer Science, Vol. 11, Issue 1 · 15 Sep 2014 · 7,343 accessesView PDFCite
Research ArticleOpen accessIn the abstractForecasting and Modelling Electricity Demand Using Anfis PredictorM. Mordjaoui, B. BoudjemaProblem statement: Load forecasting plays an important task in power system planning, operation and control. It has received an increasing attention over the years by academic researchers and practitioners. Control, security assessment, optimum planning of power production required a precise short term load forecasting. Approach: This study tries to combine neural network and fuzzy logic for next week electric load … …Journal of Mathematics and Statistics, Vol. 7, Issue 4 · 14 Sep 2011 · 7,811 accessesView PDFCite
Research ArticleOpen accessIn the abstractA Technique for Quality Evaluation of E-Learning from Developers PerspectiveMajdi Abdellatief, Abu Bakar Md Sultan, Marzanah A. Jabar, Rusli AbdullahProblem statement: E-learning is gaining more acceptance as days pass because it provides learning opportunity any time and in any place. Different people have different preferences in terms of learning style such as reading text, listing audio or video, speaking and communication. To support these different learning preferences, there is need for multiple e-learning delivery methods and teaching techniques. Furthermore, … …American Journal of Economics and Business Administration, Vol. 3, Issue 1 · 31 Jan 2011 · 9,481 accessesView PDFCite
Research ArticleOpen accessIn the abstractAgriculture Communication in Malaysia: The Current SituationMd. Salleh Hassan, Hayrol Azril Mohamed Shaffril, Bahaman Abu Samah et al.Problem statement: Without doubt, it is important to expose and educate farmers with the current and updated agriculture information. To implement this, the related agriculture agencies in Malaysia should consider the best channels for them in spreading the needed valuable agriculture information to the farmers. The question that can be raised now, can the mass media be the right channel … …American Journal of Agricultural and Biological Sciences, Vol. 5, Issue 3 · 30 Sep 2010 · 9,393 accessesView PDFCite
Research ArticleOpen accessIn the abstractTreks'n Rapids: Identifying Motivational Factors for Adventure SportsKshitij Saxena, A.K. DeyProblem statement: Treks’n Rapids, a leading adventure sports and human resource enrichment company in India, wanted to identify main motivational factors of attraction towards adventure sports among youths of National Capital Region. Objective was to improve the effectiveness of integrated marketing communications strategy. Adventure sports are categorized into four classes: (1) mountain sports; (2) extreme sports like bungee jumping and … …American Journal of Economics and Business Administration, Vol. 2, Issue 2 · 30 Jun 2010 · 7,676 accessesView PDFCite
Research ArticleOpen accessIn the abstractStrategy in Turbulent Environment: A Case Study of Indian Domestic CompanySapna A. Narula, K.M. UpadhyayProblem statement: This case deled with an Indian pesticide company in the turbulent environment, which had to adopt a strategic shift due to changing environmental factors such as increasing competition from multinationals, regulatory forces, changing technologies. The case presented environmental situation in the industry and also described the events which led to the turbulency. Approach: This is a teaching case … …American Journal of Economics and Business Administration, Vol. 2, Issue 2 · 30 Jun 2010 · 8,064 accessesView PDFCite
Research ArticleOpen accessIn the abstractPerception Mapping of Travelers: Case of Six Indian Domestic AirlinesShobhit Agarwal, A. K. DeyProblem statement: A comparison of customer satisfaction based on service quality as perceived by air travelers was done among six domestic airlines. Literature review suggested that flying experience has three stages: Pre-flight, in-flight and post-flight and a set of six variables can be used to measure satisfaction. These variables are: Ease of bookings through the website/call center; Hassle free check … …American Journal of Economics and Business Administration, Vol. 2, Issue 2 · 30 Jun 2010 · 7,446 accessesView PDFCite
Research ArticleOpen accessIn the abstractMotivators, Barriers and Concerns in Adoption of Electronic Filing System: Survey Evidence from Malaysian Professional AccountantsMing-Ling Lai, Kwai-Fatt ChoongProblem statement: Worldwide, electronic filing (e-filing) system and its' adoption has attracted much attention, however, scholarly study on accounting professionals' acceptance of e-filing system is scant. Approach: This study aimed (i) to examine factors that motivated professional accountants to use e-filing (ii) to solicit their usage experience and (iii) to assess the barriers to adoption and other compliance considerations. The … …American Journal of Applied Sciences, Vol. 7, Issue 4 · 30 Apr 2010 · 8,500 accessesView PDFCite
Research ArticleOpen accessIn the abstractNora: The Preservation of the Southern Thailand Performing Arts Development and InheritanceBubpachat Aupatummarakorn, Kla Somtrakul, Marisa KaseyayothinProblem statement: Nora was the valuable Southern Thailand Performing Arts. The objectives of this study were to study: (1) historical background, identity, factor, tradition, belief and lifestyle of Southern Nora Team and (2) problem situations of Southern Thailand Performing Arts and guidelines in promoting occupation of the Southern Thailand Performing Arts. Approach: The research area in Southern Region included Patalung, … …Journal of Social Sciences, Vol. 6, Issue 1 · 14 Mar 2010 · 8,090 accessesView PDFCite