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106 articles for “Marketing”

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Research ArticleOpen accessIn the keywordsResearch of an Online Service System for Beverages Chain StoresChih-Yao Lo, Cheng-I Hou, Hsin-Chia Hsu, Chiu-Ping YouProblem statement: In the highly competitive market, the availability of consumer support is the key to market-based beverage stores. Consumer demands for quality service so the industry must be more active to improve the quality of management to ensure that beverage market position. In order to allow market competition to be improved for the beverage store. Approach: The system builds … …American Journal of Applied Sciences, Vol. 8, Issue 7 · 24 Jun 2011 · 7,051 accessesView PDFCite
Research ArticleOpen accessIn the keywordsA Conceptual Model of Knowledge Sharing and Market Orientation in the Tourism SectorChien Mu Yeh, Han Ning Hu, Shu Hsien TsaiProblem statement: Marketing scholars have emphasized the importance of market orientation. While a number of studies discover the positive influence of market orientation on a variety of organizations phenomena, the understanding of factors that facilitate market orientation is limited. This study develops a conceptual model in which knowledge sharing is proposed to be the antecedent to three perspectives of market … …American Journal of Applied Sciences, Vol. 8, Issue 4 · 18 Apr 2011 · 6,865 accessesView PDFCite
Research ArticleOpen accessIn the keywordsThe Practices of Contract Farming Among Fresh Fruit and Vegetable Suppliers in MalaysiaNorsida Man, Nolila Mohd NawiProblem statement: Contract Farming (CF) concept is an agreement between buyers and producers, where by producers agree to produce and supply agriculture products according to the agreed quantity, quality, variety, grade, type of packaging and time of delivery. The two parties will mutually agree on the pricing of product, either on a contract price or a market price. Therefore, CF … …American Journal of Agricultural and Biological Sciences, Vol. 5, Issue 3 · 30 Sep 2010 · 9,992 accessesView PDFCite
Research ArticleOpen accessIn the keywordsBlind Decryption and Privacy ProtectionMohammed Al-Fayoumi, Sttar AboudBlind decryption is an efficient way of protecting customer’s privacy in online marketing over the Internet (i.e. Hiding information about which goods a user purchases from the vendor). In this study, the RSA based blind decryption is simply transposed from an identical protocol as the Chaum’s blind signature scheme and the blind decryption protocol for the Elgamal encryption scheme is … …American Journal of Applied Sciences, Vol. 2, Issue 4 · 30 Apr 2005 · 7,020 accessesView PDFCite
Research ArticleOpen accessIn the keywordsConventional Beef Cattle Farming Practices in Wolaita and Sidama, Southern EthiopiaAbenezer Wendimu, Wondimagegnehu TekalignBeef cattle farming is an integral part of livelihood for rural and urban smallholder farmers in developing countries. We aimed to describe the cattle farming practices in selected communities of Diguna Fango district, Wolaita Zone, and Sidama Region, Southern Ethiopia. Data were collected with pretested, semi-structured questionnaires applying a cross-sectional study. A stratified sampling was used to select a total … …American Journal of Animal and Veterinary Sciences, Vol. 18, Issue 3 · 2 Aug 2023 · 7,148 accessesView PDFCite
Research ArticleOpen accessIn the keywordsValue-Added Analysis of Duck Meat Supply Chain in Malang, IndonesiaNanang Febrianto, Budi Hartono, Alditya Putri YulinarsariThis study aims to analyze the added value of the duck meat supply chain in Malang, Indonesia. The respondents in this study were duck farmers, distributors, suppliers, duck meat restaurants and consumers. The study was conducted through a survey with purposive and snowball sampling methods and then analyzed descriptively. The results showed that there were two distribution channels of the … …American Journal of Animal and Veterinary Sciences, Vol. 16, Issue 3 · 8 Jul 2021 · 6,974 accessesView PDFCite
Research ArticleOpen accessIn the keywordsA Proposed Assessment Method for Image of Regional Educational InstitutionsKataeva Natalya, Berezina Ekaterina, Sysolyatin AlexeyMarket of educational services in the current Russian economic conditions is a complex of a huge variety of educational institutions. Market of educational services is already experiencing a significant influence of the demographic situation in Russia. This means that higher education institutions are forced to fight in a tough competition for high school students. Increased competition in the educational market … …American Journal of Applied Sciences, Vol. 15, Issue 3 · 12 Apr 2017 · 7,586 accessesView PDFCite
Review ArticleOpen accessIn the keywordsBig Data Driven Supply Chain Management and Business AdministrationLidong Wang, Cheryl Ann AlexanderBig Data helps improve visibility throughout the supply chain, provides an integrated view of operational performance and customer interaction and gives businesses real-time insights that help make critical decisions. Big Data also has a potential to yield new management principles. This paper introduces the Big Data concept, its characteristics and some major issues of Big Data in supply chain management … …American Journal of Economics and Business Administration, Vol. 7, Issue 2 · 20 Jun 2015 · 8,662 accessesView PDFCite
Research ArticleOpen accessIn the keywordsSuccess in Business-A Brand Equity PerspectiveSheng Chung LoProblem statement: The study has been mainly attempted to find out the impact of the brand equity in overall success of the firm. The research has primarily been created to present a study on the significance of brand equity and its relevance in affecting the financial performance of the organization. Approach: The study has been conducted on the basis of … …American Journal of Applied Sciences, Vol. 9, Issue 3 · 27 Jan 2012 · 7,265 accessesView PDFCite
Research ArticleOpen accessIn the keywordsBenchmarking in the Academic Departments using Data Envelopment AnalysisMohammad Mahallati Rayeni, Faranak Hosseinzadeh SaljooghiProblem statement: The purpose of this study is to analyze efficiency and benchmarking using Data Envelopment Analysis (DEA) in departments of University. Benchmarking is a process of defining valid measures of performance comparison among peer decision making units (DMUs), using them to determine the relative positions of the peer DMUs and, ultimately, establishing a standard of excellence. Approach: DEA can … …American Journal of Applied Sciences, Vol. 7, Issue 11 · 8 Nov 2010 · 7,172 accessesView PDFCite