14 articles for “E-Loyalty”

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Research ArticleOpen accessIn the abstractComparison Between Selective Sampling and Random Undersampling for Classification of Customer Defection Using Support Vector MachineHeri Kuswanto, Yogi Sarumaha, Hayato OhwadaQuality of a product determines the customer loyalty and it can be measured by conducting a survey. Company ‘X’ that sells three kinds of product (low, medium and high price) collected very large dataset through an online survey and recorded customer defection and their characteristic. The measured variables are Update Accumulation, Product Price, Customer Type, Delivery Status and Customer Defection. … …Journal of Computer Science, Vol. 13, Issue 8 · 16 Aug 2017 · 7,263 accessesView PDF Cite

Research ArticleOpen accessIn the abstractThe Importance of Product Innovation in Driving Brand Success: An Empirical Study on Automotive IndustryJalal HanayshaNowadays, business markets are characterized by high competition and therefore, reinforcing brand success is one of the challenging tasks for organizations. One of the key indicators of brand success appears in an organization’s ability to form strong brand equity. Previous literature reported that consumers form decisions based on their perceptions of added values and unique offerings of a brand. Among … …American Journal of Economics and Business Administration, Vol. 8, Issue 1 · 28 Mar 2016 · 8,827 accessesView PDF Cite

Research ArticleOpen accessIn the abstractAntecedents of Employee Engagement in the Manufacturing SectorRajendran Muthuveloo, Ola Khalil Basbous, Teoh Ai Ping, Choi Sang LongThe purpose of this study is to find the antecedents that influence employee engagement, as the organizational performance deteriorated due to high turnover and related issues such as high absenteeism, low loyalty and productivity. This exploratory research was conducted among employee working in manufacturing sector to test the relationship between the antecedents comprising of employee communication, employee development, reward and … …American Journal of Applied Sciences, Vol. 10, Issue 12 · 23 Oct 2013 · 7,538 accessesView PDF Cite

Research ArticleOpen accessIn the abstractThe Effect of Banks Merger on Electronic Banking Services CompetencyAhmad Zakaria SiamProblem statement: This study is conducted to present benefits and consequences of latest technology used in banking industries. In addition, it has focused on the dynamics of banking sector, electronic banking services and new courses especially with mergers that constitute most of these mechanisms. Approach: The study discussed this new activity and the extent of response level of services while … …Journal of Social Sciences, Vol. 5, Issue 1 · 31 Mar 2009 · 7,648 accessesView PDF Cite