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Research ArticleOpen accessAll words, across the recordAI-Driven Visual Communication Strategies for Enhancing Engagement in Smart Hospitality PlatformsYudhiet Fajar Dewantara, Yana Erlyana, Lim Jing YiThe rapid evolution of Smart Hospitality has reshaped how tourists interact with service providers. Visual communication plays a pivotal role in influencing engagement, yet most digital content remains generic, limiting brand resonance. This study investigates AI-driven visual communication strategies to enhance engagement by bridging computer science and design communication. A mixed-method approach was employed, starting with the analysis of 120 … …Journal of Computer Science, Vol. 22, Issue 9 · 7 Sep 2026 · 677 accessesView PDF Cite

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