Research ArticleOpen accessAll words, across the recordIMPACT OF SOCIAL INFLUENCE ON INDIVIDUALS’ ADOPTION OF SOCIAL NETWORKS IN SMESMajharul Talukder, Ali Quazi, Dede DjatikusumoWhile prior studies focused on the determinants of adoption of technological innovation in large scale businesses, there is a lack of empirical research on this issue of acceptance of social networks in SMEs in emerging economies. This study addresses this lacuna by focusing on the social factors driving Indonesian SMEs’ adoption of technological innovation. A theoretical model based on the … …Journal of Computer Science, Vol. 9, Issue 12 · 25 Nov 2013 · 8,280 accessesView PDFCite
Research ArticleOpen accessAll words, across the recordPerformance and its Link to Entrepreneurial BehaviorKuo-Hsiung Chen, Jui-Mei Yien, Kai-Ping Huang, Chien-Jung HuangProblem statement: This study investigates the effects of Entrepreneurial Orientation (EO) on firm performance. In recent times, especially with the growth of globalization and other such factors, the performance measurement standards and parameters have changed. This has also led to a significant change in the factors that are now used within the operational sphere of an organization in order to … …American Journal of Applied Sciences, Vol. 8, Issue 7 · 24 Jun 2011 · 6,914 accessesView PDFCite
Research ArticleOpen accessAll words, across the recordMarketing Research Merely Reflects The Needs And Wants of ConsumersTheodossiou George, Kourti ChrisaIn the recent years, marketers have focused their attention on the consumer. The aim is the acquisition of comparative advantage in the market. They have succeeded to develop organizations oriented to the market, and departments that support the competition strategy for the satisfaction of the needs and the wants of the consumers. The golden rule of Marketing says that a … …American Journal of Applied Sciences, Vol. 4, Issue 8 · 31 Aug 2007 · 13,159 accessesView PDFCite