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Research ArticleOpen accessIn the author namesMicro-Retargeted Advertising and Online Shoppers' Motivation in NigeriaJoseph Wilson, Yusuf Mu'azu, Fredrick WilsonOnline shopping is increasingly gaining popularity worldwide, as the experience is perceived not only to replicate but sometimes exceed that of traditional retail. The rapid transformation of the e-commerce sector compels online stores to adopt innovative strategies to attract and retain customers, enhance service delivery, increase product visibility, and remain competitive. The integration of big data and artificial intelligence has … …Journal of Social Sciences, Vol. 21, Issue 1 · 15 Aug 2025 · 5,437 accessesView PDF Cite

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