Literature ReviewOpen accessIn the author namesInsurTech Integration: Reshaping the Insurance Value Chain in the Digital AgeAndrea Jonathan Pagano, Antonella Cappiello, Emanuele Vannucci, Chiara D’EliaTo face the radical changes that characterized the competitive scenario over the last years, the insurance industry is turning to digital transformation, adapting innovative business models like those increasingly seen in other industries. The paper explores the impact of ongoing digitization that is greatly affecting the insurance industry and forcing radical change upon corporate culture, products and processes, customer relationships, … …American Journal of Economics and Business Administration, Vol. 16, Issue 1 · 30 Dec 2024 · 8,870 accessesView PDFCite