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Research Article · Open access · Published 28 February 2023

A Non-Intrusive Experiment to Examine the Visual Attention Data on Exposure to a Brand Using Eye Tracking

Surya Bahadur Thapa, Prasun Gahlot, Komal Suryavanshi et al.
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Citing articles (4)

Read from Crossref’s cited-by service every week, newest first.

  1. doi:10.1080/15378020.2026.2699274Found 17 July 2026
  2. doi:10.1109/tce.2025.3643936Found 28 March 2026
  3. doi:10.1057/s41270-025-00431-5Found 2 September 2025
  4. doi:10.1108/ijsms-03-2024-0053Found 9 November 2024