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American Journal of Economics and Business Administration

ISSN 1945-5488 (print)eISSN 1945-5496 (online) Open access
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Research Article · Open access · Published 30 June 2010

From Subhiksha (Prosper) To Iksha (Perspire): The Topsy-Turvy Story of Indian Retail Business Model

H.M. Jha Bidyarthi, Ashish K. Srivastava, P.V. Bokad, Mayur A. Dande
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  1. doi:10.1177/2277977917698219Found 12 June 2020