The Analysis of Value Chain of Beef Cattle Partnership Business Based on Financial Technology

i-Ternak is an online financial technology innovation that connects both farmers and investors with the application available in Plays tore. The aims of this first-year study are: (1) To describe the role of partnership in information technology-based value chains on the formation of beef cattle business value chains, (2) to analyze the role of financial technology-based partnership in livestock business performance in beef cattle value chains, (3) to analyze the cost structure and marketing margin formed in the information technology-based beef cattle value chain. The analysis was carried out by adapting the value chain model with entry points for the analysis of the role of partnerships in the value chain, value chain mapping and value chain performance analysis of each chain. The study reveals that the value chains involved in i-Ternak as a website manager are investors, suppliers, breeders and processors and distributors of cattle and meat. The margin obtained is still low as investors get 7.76% per 6 months, the biggest chain with margins is meat processed while the lowest is livestock. The largest share of costs is incurred by the processor who also receives the largest share of profit. Cattle fattening R/C is 1.14.