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American Journal of Applied Sciences

ISSN 1546-9239 (print)eISSN 1554-3641 (online) Open access
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Research Article · Open access · Published 29 January 2014

MODELING THE EFFECTIVENESS OF THE CORPORATE IDENTITY MIX IN PERCEIVED QUALITY AND CUSTOMER-RELATED BRAND EQUITY WITH INTERPRETIVE STRUCTURAL EQUATIONS AND MICMAC ANALYSIS

Mahsa Pishdar, Mohammad Reza Seyyed Hashemi Toloun, Fereshteh Farzianpour, Morteza Rezaeiasl
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Citing articles (2)

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  1. doi:10.1007/s13198-021-01331-4Found 15 September 2021
  2. doi:10.1108/bpmj-07-2017-0196Found 12 June 2020