USE OF ENVIRONMENTAL APPROACH TO INNOVATION-ORIENTED DEVELOPMENT OF INDUSTRIAL ENTERPRISES

To investigate, identify and specify environmental factors influencing sustainable and competitive development of industrial enterprises which are the driver of growth of national economies. External and internal environmental factors are considered in the context of innovation potentialities of companies-and innovations are the key factors which provide sustainable development of business structures. World practice of sustainable development in regard to industrial enterprises and modern theoretical and empirical concepts are investigated which tie-up sustainable development of industrial enterprises to their innovation activity. The result of this study is limited practice-oriented concept of complex character which allows to conclude that the level of innovation activity of an industrial enterprise directly depends on the level of its functioning and development. Practical use of the concept of interrelation of the level of development of industrial enterprises with due regard to above-mentioned restrictions is perspective in terms of formation of new tools considered as optimal limited alternative to current managerial approaches which mainly are response to external environmental changes, while modern business conditions demand pro-activity.