Search | Science Publications

Research ArticleOpen accessIn the keywordsThe New Reality of Competing: Strategic Marketing Intelligence and the Assessment of the Business Transformational Model PropositionNurhan Papatya, Gurcan PapatyaProblem statement: The study contains "Strategic Marketing Intelligence (SMI)" contents and formation which are directed to the business’s permanent and continuous priority and the investigation of "transformational model proposition", designing bases, the thought of transformation to core competence and proposed model’s applicability and advantages. Approach: This study is handled as a qualitative assessment related to restricting content of the concepts … …American Journal of Economics and Business Administration, Vol. 3, Issue 3 · 20 Sep 2011 · 7,529 accessesView PDF Cite

1 article for “sustaining competitive advantage”