Research ArticleOpen accessIn the keywordsBusiness-to-Business: The Salesperson's DilemmaGopala Ganesh, Somjit BaratProblem statement: There is a lack of research on B2B e-commerce, especially involving input from B2B executives. To bridge that gap, we investigate whether (1) buyers and sellers differ significantly in their preference for traditional over the online purchase method across different products and across different purchase criteria and whether (2) buyers prefer the traditional over the online method across … …American Journal of Economics and Business Administration, Vol. 3, Issue 3 · 16 Sep 2011 · 7,629 accessesView PDFCite