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Research ArticleOpen accessIn the keywordsNon-business E-Commerce in Malaysia: An Investigation of Key AdoptionOswald Aisat Igau, Abdul Wahid Mohd Kassim, Sulaiman Tahajuddin et al.Problem statement: Non-business EC is a relatively new research niche in the general e-commerce stream. Application of e-commerce by profit oriented organization already become bread and butter but still limited applied in non-business sectors such as academic institutions (as in the present study), non-profit organizations, religious organizations and government agencies. Nowadays e-commerce becomes crucially essential in reducing their expenses and … …American Journal of Economics and Business Administration, Vol. 3, Issue 1 · 31 Jan 2011 · 8,842 accessesView PDF Cite

1 article for “e-brochure adoption”