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Author

Zahurin Mat Aji

University Utara Malaysia, Malaysia
1 article in our journals

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Research ArticleOpen accessFree WiFi as Strategic Competitive Advantage for Fast-Food Outlet in the Knowledge EraLee Kok Tiong, Zahurin Mat Aji, Mohd Khairudin Kasiran, Nor Iadah YusopProblem statement: The growth of food outlets in Malaysia brings about the stiff competition among the players in food industry. To remain competitive, each outlet needs to adopt its own strategy in order to secure their return on investment and profitability. In knowledge era, technology has become an added value in achieving competitive advantage. The aim of this research is … …American Journal of Economics and Business Administration, Vol. 3, Issue 2 · 27 May 2011 · 8,827 accessesView PDFCite