Search | Science Publications

Articles where this person is an author, newest first. People are matched by their name as printed (no ORCID iD is recorded for them), not by name alone; search the name as text to find namesakes too.

Research ArticleOpen accessExplore Significant Factors To affect Customer InvolvementYu-Jia HuAlthough literature review supported the concept that customer loyalty, brand equity and perceived risk are significant factors to affect customer involvement, very limited studies have extensively examined the relationship among those variables. This research applied quantitative study to comprehensively explore the relationship between customer loyalty, brand equity, perceived risk and customer involvement for consumers. The population for this research was … …Journal of Social Sciences, Vol. 8, Issue 4 · 8 Nov 2012 · 7,278 accessesView PDF Cite