Author

Sheng Chung Lo

2 articles in our journals

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Research ArticleOpen accessA Study of Relationship Marketing on Customer SatisfactionSheng Chung LoProblem statement: Developing a sound knowledge on the customers’ necessities and preferences and producing accordingly the companies can lower the chances of losing customers as well as remove negative attitude towards foreign attitudes towards foreign brands. Approach: The research works of different authors have been analysed for performing present a research work on this topic. The study compiles many research … …Journal of Social Sciences, Vol. 8, Issue 1 · 30 Jan 2012 · 10,340 accessesView PDF Cite

Research ArticleOpen accessSuccess in Business-A Brand Equity PerspectiveSheng Chung LoProblem statement: The study has been mainly attempted to find out the impact of the brand equity in overall success of the firm. The research has primarily been created to present a study on the significance of brand equity and its relevance in affecting the financial performance of the organization. Approach: The study has been conducted on the basis of … …American Journal of Applied Sciences, Vol. 9, Issue 3 · 27 Jan 2012 · 7,265 accessesView PDF Cite