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Author

Shaker Ismail

1 article in our journals

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Research ArticleOpen accessAssessment of Marketing Orientation Concept in Jordanian Service IndustryShaker Ismail, Mustafa Al Shaiekh, Mamdouh Al ZiadatProblem statement: The objective of this study was to explore the extent to which the concept of marketing orientation was clear and adopted by Jordanian service firms, focusing on the financial sector. Approach: Based on an empirical fieldwork. Results: The study concluded that the majority of Jordanian financial service firms had a misconception of marketing orientation concept. They believed that … …Journal of Social Sciences, Vol. 5, Issue 3 · 30 Sep 2009 · 7,936 accessesView PDFCite