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Nik Hasnaa Nik Mahmood

Razak School of Engineering and Advance Technology, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia
1 article in our journals

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Research ArticleOpen accessManufacturing Strategy and Competitive Advantage: A Mediating role of Organizational Culture (A Case Study of Small Industry Batik Trusmi Indonesia)Aam Amaningsih Jumhur, Nik Hasnaa Nik Mahmood, MuchdieThe effect of manufacturing strategy and competitive advantage has empirically resulted varied studies with regards to industry or service sectors as object of the study. Manufacturing strategy on one side directly affects competitive advantage in addition to giving an effect to competitive advantage mediated by organizational culture variable on the other side. Regarding this condition, this study aims to investigate … …American Journal of Applied Sciences, Vol. 14, Issue 7 · 19 Jul 2017 · 8,032 accessesView PDFCite