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Author

Muhammad Kawsar Mahmud

Bangladesh University of Professionals, Bangladesh
1 article in our journals

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Research ArticleOpen accessA Study on Public Relations Performance Evaluation (PRPE) Model to Accelerate Public Relations Practice at Universities in BangladeshTahmina Sultana, Muhammad Kawsar Mahmud, Taha HusainPublic Relations (PR) has been demarcated as an essential apparatus in the modern era that contributes to numerous means to endorse the images of an organization. The purpose of this study is to propose a comprehensive model to evaluate the performance of Public Relations at universities. This study follows both the quantitative and qualitative research methodology and reveals that the … …Journal of Social Sciences, Vol. 15, Issue 1 · 23 Oct 2019 · 7,939 accessesView PDFCite