4 articles for “Strategic Marketing Management”

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Research ArticleOpen accessIn the keywordsMarketing Management of Sustainable Development of Territories in RussiaIrina Skorobogatykh, Daria Malova, Zhanna Musatova, Ekaterina AgalarovaOver recent years a characteristic feature of many countries has been the soaring importance of certain territories both at the national and international levels. A region is considered of primary level when the national economic system evolves. At the regional level, development and management of a territory is perceived from the perspective of target groups of its consumers-residents, businesses, investors, … …American Journal of Applied Sciences, Vol. 13, Issue 2 · 2 Feb 2016 · 7,311 accessesView PDF Cite

Research ArticleOpen accessIn the abstractTowards a Frame of Reference for Smart City Strategy Development and GovernanceZineb Korachi, Bouchaib BounabatDespite the importance of the smart city concept, few works address how to define and implement smart cities in a clear manner. Furthermore, the smart city literature provides heterogeneous studies and solutions; this heterogeneity creates misunderstanding regarding the smart city definition and strategy. Moreover, stakeholders have multiple and conflicting interests and concerns, which also increase the ambiguity regarding the smart … …Journal of Computer Science, Vol. 16, Issue 10 · 28 Oct 2020 · 7,209 accessesView PDF Cite

Research ArticleOpen accessIn the abstractIslamic Conceptualisation of Knowledge ManagementMuhamadul Bakir Hj. YaakubProblem statement: This study is an attempt to address "The Fundamental Theory of Knowledge Management" from Islamic point of views, to draw the notion of "Islamic Worldview" of knowledge, especially in terms of understanding its nature in the reality of knowledge society as a step toward conceptualizing "Islamic Knowledge Management" (IKM) as an answer to the uncertainty situation of contemporary … …American Journal of Economics and Business Administration, Vol. 3, Issue 2 · 27 May 2011 · 8,673 accessesView PDF Cite

Research ArticleOpen accessIn the abstractAssessment of Marketing Orientation Concept in Jordanian Service IndustryShaker Ismail, Mustafa Al Shaiekh, Mamdouh Al ZiadatProblem statement: The objective of this study was to explore the extent to which the concept of marketing orientation was clear and adopted by Jordanian service firms, focusing on the financial sector. Approach: Based on an empirical fieldwork. Results: The study concluded that the majority of Jordanian financial service firms had a misconception of marketing orientation concept. They believed that … …Journal of Social Sciences, Vol. 5, Issue 3 · 30 Sep 2009 · 7,936 accessesView PDF Cite