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Research ArticleOpen accessPhrase in the titleTHEY SHOULDN’T POST THAT! STUDENT PERCEPTION OF INAPPROPRIATE POSTS ON FACEBOOK REGARDING ALCOHOL CONSUMPTION AND THE IMPLICATIONS FOR PEER SOCIALIZATIONLoreen WolferMany students believe that drinking alcohol is part of the collegiate experience and showing that one consumes alcohol is an important part of establishing that one fits into this atmosphere. Facebook is one means in which college students present the appearance of social conformity in order to gain peer approval; yet, in accordance with Privacy Calculus Theory, students also need … …Journal of Social Sciences, Vol. 10, Issue 2 · 18 Jul 2014 · 7,831 accessesView PDF Cite

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