Research ArticleOpen accessIn the author namesFrom Subhiksha (Prosper) To Iksha (Perspire): The Topsy-Turvy Story of Indian Retail Business ModelH.M. Jha Bidyarthi, Ashish K. Srivastava, P.V. Bokad, Mayur A. DandeAmerican Journal of Economics and Business Administration, Vol. 2, Issue 2 · 30 Jun 2010 · 7,576 accessesView PDFCite
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