Research ArticleOpen accessIn the keywordsBody Consciousness and Self-Objectification in Gen Z Adolescent GirlsTarika Sandhu, Sargun SandhuIn contemporary Indian society media has magnified age-old pressures for teenage girls to conform to stereotypical standards. Contemporary Indian mythologist and author, Devdutt Pattanaik gives us a vivid picture of the socio-cultural and religious genesis of the Indian society. He validates the inherent gender-based inequality so characteristic of the Indian society in his book, 7 Secrets of the Goddess “A … …Current Research in Psychology, Vol. 9, Issue 1 · 3 May 2021 · 16,446 accessesView PDFCite