4 articles for “Internal marketing”

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Research ArticleOpen accessPhrase in the titleThe Effect of Internal Marketing on Organizational Commitment in Iranian BanksAtousa Farzad, Nasim Nahavandi, Albert CaruanaThe purpose of this research is to investigate the effects of internal marketing criteria on organizational commitment of employees among Iranian state-owned banks. Internal marketing is a planned effort using a marketing-like approach to overcome organizational resistance to change and to align, motivate and inter-functionally co-ordinate and integrate employees towards the effective implementation of corporate and functional strategies which is … …American Journal of Applied Sciences, Vol. 5, Issue 11 · 30 Nov 2008 · 7,905 accessesView PDF Cite

Research ArticleOpen accessIn the abstractOrganic Fertilizers: An Agroecological and Commercial Bet On Smallholders in the Sumapaz RegionElizabeth Ann Escobar Cazal, Taha Ahmadi, Diego Fabián Bejarano Morales et al.The feasibility of an agroecological project is supported, among other factors, by the cost-benefit relationship, which tends to shift profitability paradigms on organic fertilizers within the context of long-term finances. For this purpose, the objective of this paper is to carry out a financial study to market organic fertilizers (compost and vermicompost) in the Sumapaz region. An initial analysis of … …OnLine Journal of Biological Sciences, Vol. 20, Issue 2 · 29 Jul 2020 · 6,991 accessesView PDF Cite

Research ArticleOpen accessIn the abstractMarketing Strategies in Port Industry: An Exploratory Study and a Research AgendaAngelos M. Pantouvakis, C.I. Chlomoudis, Athanasios G. DimasProblem statement: Market globalization increases demand and the competition between firms. Ports as basic figurative nodes cannot remain separate from this change. Technological improvements, the increased demand of marine transports, the demand for new, bigger and more specialized vessels, has increased the competition among ports. Approach: In this competitive environment business mistakes may be proved fatal and marketing strategies arise … …American Journal of Economics and Business Administration, Vol. 2, Issue 1 · 31 Mar 2010 · 8,730 accessesView PDF Cite

Research ArticleOpen accessIn the abstractThe Social Capital of the Silver Ornaments in Northeastern, ThailandWarit Witsrutwait, Songkhoon Chantachon, Penchan Kriengkrisuk et al.Problem statement: The silver ornaments is the well known handicraft for Chum Chon Ban Choke, Tambon Khawao Sinrin, Amphoe Khawao Sinrin and Surin province. The study of social capital concerning silver ornaments at Ban Choke community, the Khmer ethnic focused on the low quality of the making the silver ornaments. The silver craftsmen earned less income because the capital productions … …Journal of Social Sciences, Vol. 5, Issue 3 · 30 Sep 2009 · 8,077 accessesView PDF Cite