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7 articles for “Eye Tracking”
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Research ArticleOpen accessPhrase in the titleA Non-Intrusive Experiment to Examine the Visual Attention Data on Exposure to a Brand Using Eye TrackingSurya Bahadur Thapa, Prasun Gahlot, Komal Suryavanshi et al.The objective of this study is to understand the influence of articulation on sports sponsorship posters of a sporting event. An eye tracking experiment was conducted to examine the visual attention data on exposure to the sponsor’s brand while viewing an advertisement poster. The respondents were asked to fill out a questionnaire based on what they could recall while viewing … …Journal of Computer Science, Vol. 19, Issue 3 · 28 Feb 2023 · 5,908 accessesView PDFCite
Review ArticleOpen accessPhrase in the titleThe Use of Eye Tracking in Assessing Visual AttentionAyiei AyieiIn aviation, procedural errors persist despite pilots having the correct knowledge and ability to perform particular flight tasks. These errors can be attributed to diagnostic errors, inaccurate situational assessment and poor hazard awareness. Eye tracking has emerged as a technology that can be used to monitor pilot performance and provide insights into attentional distribution and the underlying decisional processes. The … …Journal of Aircraft and Spacecraft Technology, Vol. 4, Issue 1 · 4 Sep 2020 · 7,424 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleEffect of Timing Sequence of Brand Promotion in an Online Video-an Eye-Tracking StudyPrasun Gahlot, Surya Bahadur Thapa, Komal Suryavanshi et al.Embedded marketing in online videos has become a popular form of advertising. This study aims to examine the impact of visual attention due to different sequences of product placement by content creators in their videos on brand name, product name, and brand awareness. An experimental study was conducted to investigate the effect on the viewer's attention while viewing a video … …Journal of Computer Science, Vol. 19, Issue 1 · 7 Jan 2023 · 6,195 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleEVALUATION OF ASEAN MENTAL MODELS PATTERN OF WEB USER-CENTERED INTERFACE DESIGN USING EYE-TRACKING TECHNOLOGYAslina Baharum, Azizah JaafarThis study utilised eye-tracking technology to evaluate the results from the ASEAN mental model pattern of web object locations in a web user-centered interface design. Two experts and four volunteers participated in an eye-tracking experiment. The selected web object locations led to fewer fixations and participants found the target web objects faster. The eye-tracking data showed that users have clear … …Journal of Computer Science, Vol. 10, Issue 12 · 26 Dec 2014 · 8,532 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleAn Appearance based Method for Eye Gaze TrackingS. V. Sheela, P. A. VijayaProblem statement: Gaze estimation systems compute the direction of eye gaze based on observed eye movements. The need for gaze-contingent applications is the basis of the current research work. The gaze pointing systems is a substitute for the existing input devices. Approach: The gaze tracking methods are either feature based or appearance based. In this study, an appearance based approach … …Journal of Computer Science, Vol. 7, Issue 8 · 15 Jul 2011 · 6,580 accessesView PDFCite
Review ArticleOpen accessIn the abstractCognitive Workload Assessment: A Comprehensive ReviewNegin Ozve Aminian, William Michael, Mehdi GhoreyshiMental workload during high-effort tasks is a crucial measure of effective task performance. Maintaining cognitive demands within an individual's capacity enables the effective performance of complex multi-tasking. Conversely, surpassing this margin may lead to unpredictable and suboptimal performance. This review explores human mental workload assessment across real-world tasks like aircraft piloting, vehicle driving under challenging conditions, and automated power plant … …Journal of Aircraft and Spacecraft Technology, Vol. 9, Issue 1 · 20 Aug 2025 · 7,554 accessesView PDFCite
Research ArticleOpen accessAll words, across the recordLizard Learning Algorithm for Invariant Pattern RecognitionG. M. Rao, G. R. Babu, G. V. KumariResearches are keen to know astonishing and intricate details of the nature. Each creature has its own admiring abilities and performs their routine task in more efficient manner. The bug navigation system has drawn keen attention among research community to know how they are able to perform their routine task in utmost skillful manner. The lizard is capable of identifying … …Journal of Computer Science, Vol. 3, Issue 2 · 28 Feb 2007 · 7,489 accessesView PDFCite