5 articles for “E-commerce Usability”

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Research ArticleOpen accessEvery word in the titleUsability Assessment of E-Commerce Systems Using McCall’s Quality ModelSiti Solehah Othman, A Noraziah, Roslina Mohd SidekE-commerce platforms rely fundamentally on business database transaction systems that must balance user experience with security and data integrity. Traditional usability assessment methodologies often overlook critical security elements and transactional integrity requirements. This study employs McCall's Quality Model to comprehensively evaluate the usability characteristics of three prominent e-commerce platforms: Temu, Shopee, and Lazada. Through structured task-based evaluations and Likert-scale questionnaires, … …Journal of Computer Science, Vol. 21, Issue 11 · 19 Dec 2025 · 2,548 accessesView PDF Cite

Research ArticleOpen accessEvery word in the titleFuzzy Logic-Based Quantification of Usability Expectation for M-Commerce Mobile Application by Using GQM and ISO 9241-11Manish Mishra, Reena DadhichFuzzy logic-based quantification of usability expectation for an m-commerce mobile application is a process of measuring the usability of a mobile application by using fuzzy logic principles. The usability of any mobile application is used to find out the user experience of the mobile application by analyzing the user's expectations and preferences. Fuzzy logic always be the optimal choice for … …Journal of Computer Science, Vol. 20, Issue 1 · 24 Nov 2023 · 6,219 accessesView PDF Cite

Research ArticleOpen accessIn the keywordsUsing Expert Evaluation to Assess the Implementation of Persuasive Design in e-CommerceAmjad Al-mutairi, Majed AlshamariIt has been argued that the use of persuasive design in e-commerce applications has a positive impact on user behavior and on converting browsers into buyers. Effective e-commerce applications successfully gain customers’ trust. Thus, it is important for designers to know how to apply and embed persuasive design models in e-commerce applications. This study aimed to assess the extent to … …Journal of Computer Science, Vol. 16, Issue 10 · 18 Oct 2020 · 6,697 accessesView PDF Cite

Research ArticleOpen accessIn the abstractBridging Traditional Craftsmanship and Digital Interaction through User-Centered Design: Designing Intuitive InterfacesChristopher Kevin Gunawan, Ravi Ardiza Putra, Steven Albert et al.Traditional craftsmanship served as both a manifestation of cultural heritage and a vital pillar of the global creative economy. However, its digital integration was frequently hindered by low technological literacy and misalignment between manual practices and standardized digital systems. Existing digital interventions primarily focused on passive e-commerce storefronts and often ignored the socio-economic precarity of craftsmen operating as independent contractors … …Journal of Computer Science, Vol. 22, Issue 6 · 5 Jun 2026 · 1,559 accessesView PDF Cite

Research ArticleOpen accessIn the abstractFactors Affecting the Selection of B2C E-Commerce Website in Vietnam: A Fuzzy AHP AnalysisQuang Hung Do, Duong Quang Khanh, Nguyen Thai SonThe burgeoning B2C e-commerce landscape in Vietnam necessitates a deeper understanding of customer selection criteria to ensure sustained satisfaction and trust. This study addresses this gap by employing a Fuzzy Analytic Hierarchy Process (FAHP) to evaluate B2C e-commerce platforms in Vietnam. The FAHP facilitates the identification of critical factors and sub-factors influencing online customer satisfaction and website selection. We leverage … …Journal of Computer Science, Vol. 21, Issue 1 · 24 Dec 2024 · 5,240 accessesView PDF Cite