4 articles for “Customer Retention”

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Research ArticleOpen accessPhrase in the titleDeveloping an Effective Churn Prediction Model for Telecommunications: Enhancing Customer Retention through Advanced Machine Learning TechniquesAshu Goyal, Anuj Gupta, Sharad Kumar et al.Customer churn poses a significant challenge for the telecommunications sector, resulting in substantial revenue losses and increased customer acquisition costs. This research creates an efficient churn prediction model that combines state-of-the-art machine learning with ensemble learning to maximize customer retention. With the IBM Telco Customer Churn dataset, several baseline models, including Gradient Boosting, AdaBoost, Logistic Regression, Random Forest, and Support … …Journal of Computer Science, Vol. 22, Issue 1 · 3 Feb 2026 · 3,164 accessesView PDF Cite

Literature ReviewOpen accessIn the keywordsThe Role of Customer Relationship Management in the Airline IndustryDevasya AgarwalIn the status quo, airlines are unable to maximize profits, partly because of the lack of transformation in customer management over the decades. In this study, we inherently showcase a part of the reason that airlines are not heavily profitable and how it can be averted. This study employs a critical review method of literature and economic theory analysis to … …American Journal of Economics and Business Administration, Vol. 16, Issue 1 · 14 Oct 2024 · 10,727 accessesView PDF Cite

Research ArticleOpen accessIn the keywordsINFLUENCE OF CUSTOMER SATISFACTION ON LOYALTY: A STUDY ON MOBILE TELECOMMUNICATION INDUSTRYMd. Motaher Hossain, Nusrat Jahan SuchyThe mobile telecommunication companies uphold their service quality and change their marketing core strategies to retain their existing customers by enhancing and optimizing the customer loyalty. Therefore, it becomes significant for telecom companies to identify factors of services that influence customer loyalty and in turn creates loyal customers by satisfying them. This present study aims to explore the influence of … …Journal of Social Sciences, Vol. 9, Issue 2 · 20 Aug 2013 · 9,346 accessesView PDF Cite

Research ArticleOpen accessIn the abstractRole of Web Usability in Online Customer Experience: A Case of Saudi ArabiaSaqib SaeedSaudi Arabia is an emerging online target market and many business organizations are focusing on this potential market to increase their revenues. Business organizations need to develop online value propositioning to attract different customer segments. Usability of e-business portals is an important factor for online customer retention. In this research, we have conducted the usability evaluation of some selected websites … …Journal of Computer Science, Vol. 15, Issue 5 · 30 May 2019 · 8,009 accessesView PDF Cite