2 articles for “Consumer Confusion”

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Research ArticleOpen accessIn the keywordsFUZZY SIMPLE ADDITIVE WEIGHTING BASED, DECISION SUPPORT SYSTEM APPLICATION FOR ALTERNATIVE CONFUSION REDUCTION STRATEGY IN SMARTPHONE PURCHASESRobertus Nugroho Perwiro Atmojo, Anindito, Bens Pardamean et al.Consumer confusion is a phenomena when the consumer experiencing several confusion problems when she/he should to purchase products/services. Usually, consumer will do a strategy to coping the confusion, that strategy is known as Confusion Reduction Strategy. The conventional ways usually taken by the consumer to reduce the confusion are, such as: Asking for product recommendation to close relatives, seeking for … …American Journal of Applied Sciences, Vol. 11, Issue 4 · 8 Feb 2014 · 7,588 accessesView PDF Cite

Research ArticleOpen accessIn the abstractEffects of Information Overload on Brazilian E-ConsumersRafael Lucian, Salomão Alencar de FariasProblem statement: E-commerce is a reality; Companies must consider this media as an important trade channel without distances between products and consumers. A key issue of e-commerce is how companies are disclosing information to its customers. This study aims to measure if there is relationship between the information overload in the virtual environment and the response of satisfaction and confusion … …American Journal of Economics and Business Administration, Vol. 1, Issue 1 · 31 Mar 2009 · 7,737 accessesView PDF Cite