3 articles for “Cognitive Dissonance”

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Research ArticleOpen accessPhrase in the titleRealizing the Impact of Cognitive Dissonance in Predicting Consumer BehaviourAkhilesh Chandra Pandey, Mohit JamwalConsumer psychology has always been the centre of concern for the marketers from the old time and understanding the underlying aspects leads to effective decision making. The present study elicits the concept of post purchase cognitive dissonance in the consumers and embraces its implications in studying the consumer behaviour. A survey was conducted and well framed questionnaire was constructed covering … …Journal of Social Sciences, Vol. 12, Issue 1 · 1 Nov 2015 · 9,134 accessesView PDF Cite

Research ArticleOpen accessIn the abstractInvestigating the Effects of Some Key Psychological and Behavioral Theories Across a Spectrum of Research DisciplinesFelix Kabwe, Jackson PhiriThis study examines key psychological and behavioral theories to understand their impact on individual learning, decision-making, and behavior across various contexts. The study addresses the need for deeper insights into how these frameworks shape human behavior and their applications in diverse research disciplines. The frameworks explored include the Technology Acceptance Model (TAM), which forecasts technology adoption through constructs like perceived … …Current Research in Psychology, Vol. 11, Issue 1 · 3 Jan 2025 · 9,248 accessesView PDF Cite

Research ArticleOpen accessIn the abstractLeveraging Appreciative Intelligence for Positive Enactment in Times of Uncertainty: A Case Study of a Small Investment FirmSusan Schick Case, Tojo ThatchenkeryProblem statement: How do we develop a complex understanding of markets and environments? Are markets and environments concrete entities that exist “out there” or are they socially constructed by human imagination and intentional language use? Approach: Using a case study approach, the interactions in a small investment firm were analyzed to bring to surface the complex relationship among markets, enactment … …American Journal of Economics and Business Administration, Vol. 2, Issue 2 · 30 Jun 2010 · 7,555 accessesView PDF Cite