Research ArticleOpen accessPhrase in the titleNew Car Demand Modeling and Forecasting Using Bass Diffusion ModelZuhaimy Ismail, Noratikah AbuForecasting model of new product demand has been developed and applied to forecast new vehicle demand in Malaysia. Since the publication of the Bass model in 1969, innovation of new diffusion theory has sparked considerable research among marketing science scholars, operational researchers and mathematicians. The building of Bass diffusion model for forecasting new product within the Malaysian society is presented … …American Journal of Applied Sciences, Vol. 10, Issue 6 · 3 Jun 2013 · 7,332 accessesView PDFCite
Research ArticleOpen accessPhrase in the titleA STUDY ON NEW PRODUCT DEMAND FORECASTING BASED ON BASS DIFFUSION MODELZuhaimy Ismail, Noratikah AbuA forecasting model of new product demand has been developed and applied to forecast new vehicle demand in Malaysia. Since the publication of the Bass model in 1969, innovation of new diffusion theory has sparked considerable research among marketing science scholars, operational researchers and mathematicians. This study considers the Bass Model for forecasting the diffusion of new products or an … …Journal of Mathematics and Statistics, Vol. 9, Issue 2 · 29 Apr 2013 · 7,807 accessesView PDFCite