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1 article for “Adopter of Innovation”

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Research ArticleOpen accessIn the keywordsA Working Integrated Model for the Diffusion of Construction InnovationAhmad Rahman Songip, B.H. Lau, Kamaruzaman Jusoff, Hayati Nor RamliConstruction industry is said to be low in innovation and adoption of innovations is necessary to gain competitive advantage in a liberalized and globalized marketplace. This study investigated the factors that influenced the diffusion of construction innovations and developed an integrated framework to improve the diffusion process. A conceptual model was developed to guide the study and the modification of … …American Journal of Applied Sciences, Vol. 10, Issue 2 · 9 Feb 2013 · 8,039 accessesView PDFCite