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Research ArticleOpen accessAll words, across the recordDoes Organizational Culture Influence the Innovativeness of Public-Listed Housing Developers?Nor Aini Yusof, Nazirah Zainul AbidinProblem statement: The benefits of innovation and the need to be innovative have been highlighted by many. However, it is doubtful whether the players in the housing industry, in particular housing development firms, have the characteristics that are favorable for innovation. This study investigates the relationship between organizational culture and the innovativeness of public-listed housing developers in Malaysia. Approach: A … …American Journal of Applied Sciences, Vol. 8, Issue 7 · 24 Jun 2011 · 6,871 accessesView PDF Cite

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