Research ArticleOpen accessIn the abstractResearch of an Online Service System for Beverages Chain StoresChih-Yao Lo, Cheng-I Hou, Hsin-Chia Hsu, Chiu-Ping YouProblem statement: In the highly competitive market, the availability of consumer support is the key to market-based beverage stores. Consumer demands for quality service so the industry must be more active to improve the quality of management to ensure that beverage market position. In order to allow market competition to be improved for the beverage store. Approach: The system builds … …American Journal of Applied Sciences, Vol. 8, Issue 7 · 24 Jun 2011 · 7,051 accessesView PDFCite
Research ArticleOpen accessIn the abstractIslamic Conceptualisation of Knowledge ManagementMuhamadul Bakir Hj. YaakubProblem statement: This study is an attempt to address "The Fundamental Theory of Knowledge Management" from Islamic point of views, to draw the notion of "Islamic Worldview" of knowledge, especially in terms of understanding its nature in the reality of knowledge society as a step toward conceptualizing "Islamic Knowledge Management" (IKM) as an answer to the uncertainty situation of contemporary … …American Journal of Economics and Business Administration, Vol. 3, Issue 2 · 27 May 2011 · 8,673 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Practices of Contract Farming Among Fresh Fruit and Vegetable Suppliers in MalaysiaNorsida Man, Nolila Mohd NawiProblem statement: Contract Farming (CF) concept is an agreement between buyers and producers, where by producers agree to produce and supply agriculture products according to the agreed quantity, quality, variety, grade, type of packaging and time of delivery. The two parties will mutually agree on the pricing of product, either on a contract price or a market price. Therefore, CF … …American Journal of Agricultural and Biological Sciences, Vol. 5, Issue 3 · 30 Sep 2010 · 9,992 accessesView PDFCite
Research ArticleOpen accessIn the abstractTreks'n Rapids: Identifying Motivational Factors for Adventure SportsKshitij Saxena, A.K. DeyProblem statement: Treks’n Rapids, a leading adventure sports and human resource enrichment company in India, wanted to identify main motivational factors of attraction towards adventure sports among youths of National Capital Region. Objective was to improve the effectiveness of integrated marketing communications strategy. Adventure sports are categorized into four classes: (1) mountain sports; (2) extreme sports like bungee jumping and … …American Journal of Economics and Business Administration, Vol. 2, Issue 2 · 30 Jun 2010 · 7,676 accessesView PDFCite
Research ArticleOpen accessIn the abstractMarketing Strategies in Port Industry: An Exploratory Study and a Research AgendaAngelos M. Pantouvakis, C.I. Chlomoudis, Athanasios G. DimasProblem statement: Market globalization increases demand and the competition between firms. Ports as basic figurative nodes cannot remain separate from this change. Technological improvements, the increased demand of marine transports, the demand for new, bigger and more specialized vessels, has increased the competition among ports. Approach: In this competitive environment business mistakes may be proved fatal and marketing strategies arise … …American Journal of Economics and Business Administration, Vol. 2, Issue 1 · 31 Mar 2010 · 8,730 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Link between Modification Flexibility and Organizational Objectives: An Empirical study on Jordanian Manufacturing CompaniesAbdulkareem S. Awwad, Soud M. AlmahamidProblem statement: The motivation for this study is determining the extent that modification flexibility affects positively the achievement of strategic and operational objectives in the context of Jordanian manufacturing companies. It addresses the relationship between modification flexibility and organizational objectives. Approach: to tackle the problem statement, the positivistic paradigm was adopted and therefore, a cross-sectional survey employing a questionnaire method … …Journal of Social Sciences, Vol. 4, Issue 4 · 31 Dec 2008 · 7,279 accessesView PDFCite
Research ArticleOpen accessIn the abstractMarketing Research Merely Reflects The Needs And Wants of ConsumersTheodossiou George, Kourti ChrisaIn the recent years, marketers have focused their attention on the consumer. The aim is the acquisition of comparative advantage in the market. They have succeeded to develop organizations oriented to the market, and departments that support the competition strategy for the satisfaction of the needs and the wants of the consumers. The golden rule of Marketing says that a … …American Journal of Applied Sciences, Vol. 4, Issue 8 · 31 Aug 2007 · 13,159 accessesView PDFCite