15 articles for “M. Moorthy”

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Research ArticleOpen accessIn the author namesFactors Influencing Commitment of Volunteers’ in Neighborhood Watch OrganizationV. B. Thomas, S. Selvadurai, A. C. Er et al.Problem statement: Social ties become less cohesive as society becomes urbanized. The need for social institutions to redress this state of affairs is crucial. There are two objectives of this research: (i) to examine the commitment level of volunteer residents participation in neighborhood watch organization and (ii) to identify attitudinal and motivational factors that influence their level of commitment. Approach: … …Journal of Social Sciences, Vol. 7, Issue 4 · 15 Sep 2011 · 7,990 accessesView PDF Cite

Research ArticleOpen accessIn the author namesPersistence of Traditional Retailing in an Island TownS. Selvadurai, R. Moorthy, N. Lyndon, A. C. ErProblem statement: The convergence of modern retail formats in the developing world is resisted by the persistence of traditional retail formats. The issue of lower-circuit and middle-circuit in traditional retail trade in the modernizing urban arena has raise debates about its co-existence in different cultural and geographical settings. The aim of this study is to examine the persisting organizational features … …American Journal of Economics and Business Administration, Vol. 3, Issue 3 · 15 Sep 2011 · 7,356 accessesView PDF Cite

Research ArticleOpen accessIn the author namesBioethics Principles in the Teaching of Climate ChangeRavichandran Moorthy, Er Ah Choy, Sivapalan Selvadurai, Novel LyndonProblem statement: Bioethics is the philosophical study of the ethical controversies about humans and his environment. Bioethicists are concerned with the ethical questions that arise in the relationships among life sciences, biotechnology, medicine, politics, law, philosophy, theology and climate change. The objective of this study is to examine the impact of using bioethics resources as teaching tool in the teaching … …American Journal of Applied Sciences, Vol. 8, Issue 10 · 20 Aug 2011 · 7,669 accessesView PDF Cite

Research ArticleOpen accessIn the author namesViscous Dissipation Effect on Steady free Convection and Mass Transfer Flow past a Semi-Infinite Flat PlatePalanisamy Geetha, Muthamperumal Bhavathikannu Krishna MoorthyProblem statement: A steady two-dimensional free convection and mass transfer flow past a continuously moving semi-infinite flat plate is studied theoretically, by taking into account the viscous dissipation effect. Approach: The governing equations are transformed into a set of simultaneous ordinary differential equation by using suitable similarity transformations. The coupled differential equations are integrated using the Runge-Kutta Gill method together … …Journal of Computer Science, Vol. 7, Issue 7 · 30 Jun 2011 · 6,503 accessesView PDF Cite

Research ArticleOpen accessIn the author namesVariable Viscosity, Chemical Reaction and Thermal Stratification Effects on Mixed Convection Heat and Mass Transfer along a Semi-Infinite Vertical PlateP. Geetha, M.B.K. MoorthyProblem statement: In this research the researchers studied and made an analysis to the heat and mass transfer characteristics in a viscous fluid over a semi-infinite vertical porous plate by taking into account the variable viscosity, chemical reaction and thermal stratification effects. Approach: The governing partial differential equations were transformed into a set of coupled non-linear ordinary differential equations, which … …American Journal of Applied Sciences, Vol. 8, Issue 6 · 13 Jun 2011 · 6,848 accessesView PDF Cite