Research ArticleOpen accessIn the abstractEffects of Information Overload on Brazilian E-ConsumersRafael Lucian, Salomão Alencar de FariasProblem statement: E-commerce is a reality; Companies must consider this media as an important trade channel without distances between products and consumers. A key issue of e-commerce is how companies are disclosing information to its customers. This study aims to measure if there is relationship between the information overload in the virtual environment and the response of satisfaction and confusion … …American Journal of Economics and Business Administration, Vol. 1, Issue 1 · 31 Mar 2009 · 7,737 accessesView PDFCite
Research ArticleOpen accessAll words, across the recordTreks'n Rapids: Identifying Motivational Factors for Adventure SportsKshitij Saxena, A.K. DeyProblem statement: Treks’n Rapids, a leading adventure sports and human resource enrichment company in India, wanted to identify main motivational factors of attraction towards adventure sports among youths of National Capital Region. Objective was to improve the effectiveness of integrated marketing communications strategy. Adventure sports are categorized into four classes: (1) mountain sports; (2) extreme sports like bungee jumping and … …American Journal of Economics and Business Administration, Vol. 2, Issue 2 · 30 Jun 2010 · 7,676 accessesView PDFCite